Beloved Restaurant Chain Back After Almost Disappearing 3 Decades Ago
Source: Men’s Journal, Jessica McBride
Photo: Brothers, Jim Plamondon and and Peter Plamondon, Jr., own 50 Roy Rogers franchises in six states and pose for a photograph in one near their offices February 16, 2016 in Frederick, MD. (The Washington Post/Getty Images)
The chain is opening a new restaurant in New Jersey.
In its heyday, the Roy Rogers chain of restaurants had almost 600 locations across the U.S.
Now the chain is regaining a foothold it once lost.
Roy Rogers Restaurants “is officially opening its newest location in Cherry Hill, New Jersey, on June 25,” a press release from the company says.
“This restaurant is the chain’s first return to the Southern New Jersey and Philadelphia markets since the 1990s, marking an exciting new era for the brand.”
The Roy Rogers chain of restaurants, “were popular in the 1960s, ’70s and ’80s. There were many of these restaurants in the South Jersey area,” the release, posted to Business Wire, says.
“The first Roy Rogers opened in 1968 in Falls Church, Virginia. Decades ago there was one in Willingboro at the old Willingboro Plaza, which is now the Willingboro Town Center.”
The company added: “The chain, primarily located in the Northeast of the U.S., now has approximately 40 locations in five states, including 22 in Maryland and eight in Virginia, but at its height had more than 600 locations.”
ABC 6 reported that many customers regard the chain in a nostalgic sense.
Some customers were so excited that they arrived shortly after midnight for the 10 a.m. opening, the television station reported. The chain advertised a “free food for a year deal” for the first 50 customers, ABC 6 reported.
The winners will receive “one regular combo per week for a year in their mobile app,” the television station reported.