The 10 Apps Millennials Say They Can’t Live Without
Source: Business Insider, Raul Hernandez / Photo: Tomohiro Ohsumi, Getty
The global app economy is poised to explode, and the competition for users’ attention is intense.
ComScore recently surveyed app users ages 18-34 about the apps they “can’t go without.” The top 10 includes the likes of Instagram, YouTube, and Gmail.
The list “speaks to a broader insight, which is that millennials seem to recognize the importance of the more functional apps, like Amazon, Gmail and Google Maps,” Andrew Lipsman, the senior vice president of insights and marketing at comScore, told Business Insider’s Tanya Dua.
Surveyed users were asked to choose the top three “most essential” apps they own.
Here are the results:
10. Instagram
Christophe Wu
ComScore’s surveyed users who put app in top three “most essential”: 11%
9. WhatsApp
ComScore’s surveyed users who put app in top three “most essential”: 11%
8. Apple App Store
Apple CEO Tim Cook giving a presentation on the Apple App Store.AP
ComScore’s surveyed users who put app in top three “most essential”: 11%
7. Google Search
A Google Search server.Flickr/Patrick Lauke
ComScore’s surveyed users who put app in top three “most essential”: 11%
6. Google Maps
Getty
ComScore’s surveyed users who put app in top three “most essential”: 14%
5. YouTube
YouTube Vice President of Product Management Matthew Glotzbach unveils their new paid subscription service YouTube RedLucy Nicholson/Reuters
ComScore’s surveyed users who put app in top three “most essential”: 16%
4. Facebook Messenger
Paul Sawers / VentureBeat
ComScore’s surveyed users who put app in top three “most essential”: 18%
3. Facebook
Reuters
ComScore’s surveyed users who put app in top three “most essential”: 29%
2. Gmail
AP
ComScore’s surveyed users who put app in top three “most essential”: 30%
1. Amazon
Amazon CEO Jeff BezosJason Redmond / REUTERS
ComScore’s surveyed users who put app in top three “most essential”: 35%