Oath Will Soon Be Rebranded As Verizon Media Group

Source: The Verge, Ashley Carman @ashleyrcarman
Photo: Oath

We roasted Verizon last year when it merged its AOL and Yahoo purchases into a new group called Oath. Today, the company’s CEO Guru Gowrappan announced that Oath is no more; Verizon’s collective media outlets will be called the Verizon Media Group starting in 2019.

This shift comes with other organizational changes that mostly involve segmenting Verizon’s respective businesses from one another, including new consumer and business-focused groups. Oath’s media assets, including HuffPost, TechCrunch, Engadget, and Tumblr, are all continuing onward under the new, less bizarre parent company name.

Oath, HuffPost’s oddly-named corporate parent company that came of merging AOL and Yahoo, is phasing out the name and rebranding as Verizon Media Group, according to a company-wide email from CEO Guru Gowrappan. pic.twitter.com/9xquiF1zl0

— Alexander Kaufman (@AlexCKaufman) November 5, 2018
So while Oath is sticking around through the end of this year, the name will eventually be no more. We’ll miss it almost as much as we miss Tronc. Goodbye, Oath.

https://www.theverge.com/2018/11/5/18064172/verizon-oath-media-group-rebrand