Lamborghini Just Made A $5,000 Stroller

Source: Fast Company, Hunter Schwarz
Photo: Silver Cross

The Lamborghini of strollers is literally a Lamborghini.

Luxury carmaker Automobili Lamborghini is getting into baby gear by partnering with the British nursery brand Silver Cross for a limited-edition stroller called the Reef AL Arancio. Just 500 of the strollers will be made and each comes with a numbered edition plaque. Silver Cross calls it a “super stroller,” and it retails for about $5,000.

The stroller’s design borrows from the Lamborghini’s foundations, Silver Cross says, with an automotive-inspired brake pedal, hand-finished handlebar, and high-performance suede with Italian leather details. It comes with a high-gloss polycarbonate carry cot, full suspension wheels, and a cup holder. Lamborghini badging uses the Italian company’s script wordmark, and its bull-and-shield logo is incorporated throughout.

The design process for the Reef AL Arancio took more than two years and included meetings with the Automobile Lamborghini design and licensing teams and visits to Lamborghini showrooms to draw inspiration. The finished product is designed “to mirror the intricacy and faceted nature of the vehicles,” Silver Cross says.

https://www.fastcompany.com/91294547/lamborghini-just-made-a-5000-stroller