What Will Apple do in 2023?

Source: Creative Bloq, Charlotte Henry
Photo: Apple Store – Apple Pacific Centre (Apple)

We look ahead to see what this year could have in store for Apple, and Apple fans.

The end of 2022 was a dramatic time for big tech, with the likes of Twitter, Facebook-parent company Meta and others laying off huge numbers of staff as strategies (and owners!) changed.

While Apple, at the time of writing, was faring better than most, it was not totally immune to the pressures facing the sector. For one thing, ongoing and tough Covid restrictions in China continued to disrupt iPhone production at the crucial Foxconn factories in the country. There were also reports of a lack of consumer enthusiasm for the iPhone 14 Plus, leading to production cuts of the mid-range device. It is highly likely that Apple will not bother with either the Plus or mini models in future generations of the iPhone as neither sold particularly well.

We do know that every year there are certain key events in the Apple calendar, notably WWDC, the conference held around June at which we learn about the latest generation of operating systems, and the launch of the new iPhone, normally around September. There is no reason to think these will not stay in place in 2023. All being well, Apple will continue to get some people to their events in real life, as they did in 2022. The hybrid/live broadcast nature of these events have taken since the pandemic does seem to be working well, allowing more people than ever to access crucial Apple launches and announcements in a form that works for them.

While Apple can always spring a surprise, it is also fair to assume that the new iPhone will be called the iPhone 15 and the new mobile operating systems will be iOS and iPadOS 17. What Apple calls the next Mac operating system is best guessed by someone with an in-depth knowledge of Californian geography! We can also expect these different operating systems to become even more closely integrated as Apple makes it easier to jump from one device to the other, whatever you are doing.

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